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where there's smoke


We are an independent consultancy of hybrid thinkers and doers. We create innovation and customer experience solutions that lead to real change on the ground, stretching businesses into new areas of growth.

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where there's smoke


We are an independent consultancy of hybrid thinkers and doers. We create innovation and customer experience solutions that lead to real change on the ground, stretching businesses into new areas of growth.

We believe that our combination of commercial experience and creative flair, working within a structured process that blends collaboration and insight, enables clients to enhance the experience offered by their brand and people.

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our approach


We work with organizations of all kinds to crack the sorts of real-world challenges that are difficult or ambiguous or both.

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our approach


We work with organizations of all kinds to crack the sorts of real-world challenges that are difficult or ambiguous or both.

Established since 2010, we have worked across a wide variety of innovation challenges, across a huge array of sectors and on 4 continents. 

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about us


where there's smoke... there's fire.

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about us


where there's smoke... there's fire.

Or at least that’s what we were finding amongst the clients we worked with. It wasn’t a lack of ability, passion or the drive to succeed preventing solutions presenting themselves. In other words, there was plenty of smoke. It was more that specific obstacles kept getting in the way. These barriers were by no means unique. Things like lack of bandwidth, not being able to see the wood for the trees, the need to achieve widespread buy in quickly etc., happen to us all.  So when we set up, it was our mission to work with great teams to design ways of enabling them to achieve their objectives. Our role is to help innovation catch fire.

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our capabilities


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our capabilities


 Product innovation

Business model innovation

Customer experience design & development

Innovation training & coaching

 

Brand development & architecture

Creative strategy

Solution driven qualitative research

Topline data analytics projects