Optimised insight. Pragmatic innovation. Sustainable impact.

“The creativity that WTS has brought to Unpackaged has transformed how we work with our clients as we try to help them solve the single-use plastic packaging crisis. Not only do Helen and David bring a wealth of experience in the field of innovation, consumer insights and behaviour change that enable our clients to develop and implement sustainable packaging projects, they are also an absolute joy to work with.”

Catherine Conway, Founder of Unpackaged

“Not for the first time Helen and David have excelled themselves. Despite Covid restricting their ability to interact directly with professionals in our field, they seamlessly navigated into using cutting edge virtual research and evidence gathering tools, meaning the process of insight was not only rich from the research subjects perspective, but it was highly engaging and eye-opening for our internal teams.”

Tom Butcher, Global Head of Product and Pricing, MPS

“Where There’s Smoke are that rare find in business consulting – a genuinely infectious creative approach that your people will be excited by combined with impressive “real world” business acumen that adds credibility to the flair. I would highly recommend them to any executive who wants to stretch the boundaries of their business strategy with an eye to actually executing the change on the ground.”

Rob Spencer, Activisers

“Hard to say in a sound bite the genius of working with the Where There’s Smoke team. Not only is the solution insight rich and brilliant but the journey, teamwork and focus to get there galvanises everyone involved to go the extra mile. For almost two decades, on many different projects Helen has always exceeded expectations and raised eyebrows from shop floor to executive committee – brilliant, and counting time to our next project! THANK YOU”

Dr Colin Sims, Executive Vice-President, Kyowa Kirin International

“We have really enjoyed working with WTS. They were great at really getting under the skin of the industry, consulting with various internal and external stakeholders and of course ultimately the customer. Their methodologies for truly understanding the customer were fascinating and quite unique in my experience. It gave us a real depth of understanding not only in terms of the customers’ view on our product innovation but also informing our thinking at idea stage. The blend of human psychology, research methodologies and how customers respond to brands really gave us food for thought and delivered a clear path forward in terms of our innovation plans.”

Karen Trickett, Chief Commercial Officer, Golden Charter

“I’ve worked with WTS on a number of projects, and from the early development stage they do a great job of dismantling pre-conceptions and determining the key questions to ask to generate creative propositions. Throughout, they keep the customer central, while staying focused on the objective supported by pragmatic delivery.”

Karl Bedlow, Chairperson of Marshmallow Insurance Limited

“The inspiration and dedication from the team at where there’s smoke to move to credible and inspiring ground breaking propositions made the process hugely rewarding both in terms of output and in terms of the levels of engagement it garnered from within the organisation. I am, and I remain, a huge advocate of their work and would not hesitate to recommend using them to kick start your innovation effort.”

Tom Butcher, Global Head of Product and Pricing, MPS

“We have helped World Changing brands clarify their purpose and mission and having Helen facilitate our sessions has ensured we always reach our goals and in great spirits”

Professor Myriam Sidibe, Author, Founder and Chief Mission Officer, Brands On A Mission

“With energy, insight and intellect the Where There’s Smoke team brought our organisation a very thoughtful and innovative approach to helping us define our current culture and what we need to be successful going forward. Fun for everyone and a great end result. Thank you!”

Julie Bellani, Chief Human Resources Officer, NEP Group

“Their special combination of structured approach to research, rigour in creating insight, creativity in problem solving, and determination to ensure the actionability of the outcomes are whyI have worked with Where There’s Smoke for over 7 years, and plan to continue to do so. They manage the conflict inherent in pursuing innovative solutions particularly well.”

Michael Archer, Customer Solutions Director, CHEP Europe