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    <loc>https://www.wheretheressmoke.co.uk/sparks</loc>
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    <lastmod>2023-10-17</lastmod>
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      <image:title>Sparks &amp; Kindling</image:title>
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  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2016/3/10/m2kqtljmfwn6y6mfkreixsekjbdqt8</loc>
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    <lastmod>2016-03-23</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 1: The death of banks?, organising for innovation and the Babel Fish at last</image:title>
      <image:caption>Chris Skinner's Blog</image:caption>
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      <image:title>Sparks &amp; Kindling - Issue 1: The death of banks?, organising for innovation and the Babel Fish at last</image:title>
      <image:caption>The Observer</image:caption>
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    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 1: The death of banks?, organising for innovation and the Babel Fish at last</image:title>
      <image:caption>Fastcodesign</image:caption>
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    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 1: The death of banks?, organising for innovation and the Babel Fish at last</image:title>
      <image:caption>The Boston Globe</image:caption>
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  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2016/4/5/issue-2-leadership-behaviour-good-dishonest-a-latter-day-da-vinci-one-risk-of-flying-cracked-by-a-17-year-old</loc>
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    <lastmod>2016-04-05</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 2: Leadership behaviour good &amp; dishonest, a latter-day da Vinci &amp; one risk of flying cracked by a 17 year old...</image:title>
      <image:caption>The Guardian</image:caption>
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    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 2: Leadership behaviour good &amp; dishonest, a latter-day da Vinci &amp; one risk of flying cracked by a 17 year old...</image:title>
      <image:caption>ted.com</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 2: Leadership behaviour good &amp; dishonest, a latter-day da Vinci &amp; one risk of flying cracked by a 17 year old...</image:title>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 2: Leadership behaviour good &amp; dishonest, a latter-day da Vinci &amp; one risk of flying cracked by a 17 year old...</image:title>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 2: Leadership behaviour good &amp; dishonest, a latter-day da Vinci &amp; one risk of flying cracked by a 17 year old...</image:title>
      <image:caption>Gizmodo</image:caption>
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  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2016/4/20/issue-3-a-new-bingo-card-for-business-meetings-are-you-jazz-or-classical-in-your-mindset-and-a-novel-use-for-vr-that-is-probably-even-less-fun-than-it-sounds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-04-21</lastmod>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 3: A new bingo card for business meetings, are you jazz or classical in your mindset and a novel use for VR that is probably even less fun than it sounds...</image:title>
      <image:caption>99u.com</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 3: A new bingo card for business meetings, are you jazz or classical in your mindset and a novel use for VR that is probably even less fun than it sounds...</image:title>
      <image:caption>Illustration by Sally Thurer</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 3: A new bingo card for business meetings, are you jazz or classical in your mindset and a novel use for VR that is probably even less fun than it sounds...</image:title>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 3: A new bingo card for business meetings, are you jazz or classical in your mindset and a novel use for VR that is probably even less fun than it sounds...</image:title>
      <image:caption>Excedrin Migraine Experience</image:caption>
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  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2016/6/16/issue-4-ux-and-bagels-exploring-the-science-of-choice-next-generation-blockchain-and-whats-really-cool-for-teens-in-2016</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-16</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 4: UX and bagels: exploring the science of choice; next generation blockchain and what’s really cool for teens in 2016…</image:title>
      <image:caption>Techcrunch/Heathers</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 4: UX and bagels: exploring the science of choice; next generation blockchain and what’s really cool for teens in 2016…</image:title>
      <image:caption>Neko Atsume screenshot</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 4: UX and bagels: exploring the science of choice; next generation blockchain and what’s really cool for teens in 2016…</image:title>
      <image:caption>Fast Company/Jeremy Kohm/EyeEM/Getty Images</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 4: UX and bagels: exploring the science of choice; next generation blockchain and what’s really cool for teens in 2016…</image:title>
      <image:caption>Wired</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 4: UX and bagels: exploring the science of choice; next generation blockchain and what’s really cool for teens in 2016…</image:title>
      <image:caption>Fast Company/Hero Images/Getty Images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2016/7/25/issue-5-smartening-up-athletics-ditching-the-silver-bullet-artificial-waiting-and-some-rather-lovely-tailoring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-10-21</lastmod>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 5: Smartening up athletics, ditching the silver bullet, "artificial" waiting and some rather lovely tailoring...</image:title>
      <image:caption>Bentley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1469465051248-IZ7MXG3AJQGE9UPFGG6F/image-asset.jpeg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 5: Smartening up athletics, ditching the silver bullet, "artificial" waiting and some rather lovely tailoring...</image:title>
      <image:caption>Olio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1469464939719-0E9WDUSXXD0W2FBMYP99/image-asset.jpeg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 5: Smartening up athletics, ditching the silver bullet, "artificial" waiting and some rather lovely tailoring...</image:title>
      <image:caption>Wired/Nike</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1469465247847-EQIY17QVKSVGEXGCIG32/image-asset.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 5: Smartening up athletics, ditching the silver bullet, "artificial" waiting and some rather lovely tailoring...</image:title>
      <image:caption>Gizmodo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1469465148442-E6TBWB3789415UZRYX7L/image-asset.jpeg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 5: Smartening up athletics, ditching the silver bullet, "artificial" waiting and some rather lovely tailoring...</image:title>
      <image:caption>Fast Company</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2016/10/20/issue-6changing-the-world-with-5-new-business-models-street-walk-inspiration-scritti-politti-and-some-nice-jumpers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1476982375541-00MTZVMM341JI3TCHBXV/image-asset.jpeg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 6: Changing the world with 5 new business models, streetwalk inspiration, paranoia &amp; ruin in innovation plus some rather nice jumpers</image:title>
      <image:caption>The New York Times/Brian Chippendale</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1476984219882-NOJX3B5CGCPZ0L4M9YRV/image-asset.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 6: Changing the world with 5 new business models, streetwalk inspiration, paranoia &amp; ruin in innovation plus some rather nice jumpers</image:title>
      <image:caption>Kenzo/Carrie Brownstein</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 6: Changing the world with 5 new business models, streetwalk inspiration, paranoia &amp; ruin in innovation plus some rather nice jumpers</image:title>
      <image:caption>Image courtesy of Story</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 6: Changing the world with 5 new business models, streetwalk inspiration, paranoia &amp; ruin in innovation plus some rather nice jumpers</image:title>
      <image:caption>Don Tapscott/TED</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 6: Changing the world with 5 new business models, streetwalk inspiration, paranoia &amp; ruin in innovation plus some rather nice jumpers</image:title>
      <image:caption>TheLong+Short/ Illustration Peter Judson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2017/2/15/issue-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-02-15</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 7: Hope &amp; joy from a fact-based expert, a useful manifesto for the brave new world of design with AI &amp; the kids really are doing it for themselves</image:title>
      <image:caption>BBC/Terrific Scientific</image:caption>
    </image:image>
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      <image:title>Sparks &amp; Kindling - Issue 7: Hope &amp; joy from a fact-based expert, a useful manifesto for the brave new world of design with AI &amp; the kids really are doing it for themselves</image:title>
      <image:caption>BBC/Hans Rosling</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 7: Hope &amp; joy from a fact-based expert, a useful manifesto for the brave new world of design with AI &amp; the kids really are doing it for themselves</image:title>
      <image:caption>Fast Company/Superflex</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 7: Hope &amp; joy from a fact-based expert, a useful manifesto for the brave new world of design with AI &amp; the kids really are doing it for themselves</image:title>
      <image:caption>TheLong+Short</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2017/5/9/issue-8-focusing-on-the-first-time-every-time-a-beautiful-response-to-data-bullshit-breaking-the-rearview-mirror-conundrum-and-some-fabulous-fails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-05-09</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 8: Focusing on the first time, every time; a beautiful response to data bullshit; breaking the rearview mirror conundrum &amp; some fabulous fails</image:title>
      <image:caption>Fast Company/Co.Design</image:caption>
    </image:image>
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      <image:title>Sparks &amp; Kindling - Issue 8: Focusing on the first time, every time; a beautiful response to data bullshit; breaking the rearview mirror conundrum &amp; some fabulous fails</image:title>
      <image:caption>Illustration by Alex Coriano</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 8: Focusing on the first time, every time; a beautiful response to data bullshit; breaking the rearview mirror conundrum &amp; some fabulous fails</image:title>
      <image:caption>Citymapper</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 8: Focusing on the first time, every time; a beautiful response to data bullshit; breaking the rearview mirror conundrum &amp; some fabulous fails</image:title>
      <image:caption>Sofie Lindberg</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 8: Focusing on the first time, every time; a beautiful response to data bullshit; breaking the rearview mirror conundrum &amp; some fabulous fails</image:title>
      <image:caption>GoPro</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 8: Focusing on the first time, every time; a beautiful response to data bullshit; breaking the rearview mirror conundrum &amp; some fabulous fails</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2017/7/3/issue-9-the-power-of-negativity-meet-woebot-the-chatbot-therapist-bikes-more-bikes-and-a-stunning-piece-of-innovation-in-insurance-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-07-03</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 9: The power of negativity, meet Woebot the chatbot therapist, bikes, more bikes and a stunning piece of innovation in insurance: trust</image:title>
      <image:caption>Emirates Team New Zealand</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 9: The power of negativity, meet Woebot the chatbot therapist, bikes, more bikes and a stunning piece of innovation in insurance: trust</image:title>
      <image:caption>Ikea</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 9: The power of negativity, meet Woebot the chatbot therapist, bikes, more bikes and a stunning piece of innovation in insurance: trust</image:title>
      <image:caption>BBC</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 9: The power of negativity, meet Woebot the chatbot therapist, bikes, more bikes and a stunning piece of innovation in insurance: trust</image:title>
      <image:caption>Fast Company/Co.Design</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 9: The power of negativity, meet Woebot the chatbot therapist, bikes, more bikes and a stunning piece of innovation in insurance: trust</image:title>
      <image:caption>Lemonade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1499074279546-M6I0TOG7D6QNCAWJH7LB/image-asset.jpeg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 9: The power of negativity, meet Woebot the chatbot therapist, bikes, more bikes and a stunning piece of innovation in insurance: trust</image:title>
      <image:caption>Fast Company/Ford</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2017/9/28/issue-10</loc>
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    <lastmod>2017-09-29</lastmod>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 10: Dressing up as car seats, MVPs to inspire, auto-erecting robots and Cartman messing around with your Alexa</image:title>
      <image:caption>South Park</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1506616133605-71DJKM58XDE4DCWVGSFE/Seat-Mask-compressor.gif</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 10: Dressing up as car seats, MVPs to inspire, auto-erecting robots and Cartman messing around with your Alexa</image:title>
      <image:caption>Ford/Virginia Tech</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 10: Dressing up as car seats, MVPs to inspire, auto-erecting robots and Cartman messing around with your Alexa</image:title>
      <image:caption>Image: Adrian Pope/Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1506615691821-A81Q8Q6T7HFP74QREG42/successful_mvp_06.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 10: Dressing up as car seats, MVPs to inspire, auto-erecting robots and Cartman messing around with your Alexa</image:title>
      <image:caption>Image: One Month Rails</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1506616254221-WXR10S63FLGI1IBD1YKG/vine+robot.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 10: Dressing up as car seats, MVPs to inspire, auto-erecting robots and Cartman messing around with your Alexa</image:title>
      <image:caption>Stanford</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2017/12/12/issue-11-sharks-refugees-and-enabling-innovation-through-diversityits-the-best-of-web-summit-2017-and-more</loc>
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    <lastmod>2017-12-18</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 11: Sharks, refugees and enabling innovation through diversity...it's the best of Web Summit 2017 and more</image:title>
      <image:caption>Society for Science and the Public</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1513097858091-PF52JBCRSAQV105PYPES/little+Ripper.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 11: Sharks, refugees and enabling innovation through diversity...it's the best of Web Summit 2017 and more</image:title>
      <image:caption>Westpac</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1513098378923-G67QOQJ08V3RH5XWA9FL/yeo.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 11: Sharks, refugees and enabling innovation through diversity...it's the best of Web Summit 2017 and more</image:title>
      <image:caption>Jonathan Yeo Studio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1513098033990-WI2A3GQPHXTA5267JJNY/lowes2.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 11: Sharks, refugees and enabling innovation through diversity...it's the best of Web Summit 2017 and more</image:title>
      <image:caption>Lowes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1513098138526-9WGCGU1VUYZCKAEOFGE9/UN-WFP-iris-biometrics-payment-system.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 11: Sharks, refugees and enabling innovation through diversity...it's the best of Web Summit 2017 and more</image:title>
      <image:caption>WFP/Mohammad Batah</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2018/2/28/issue-12</loc>
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    <lastmod>2018-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1519833257011-CA44477F3JXVFMTOHNBF/far_cgi_4k_02-3_copy-h_2017.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 12: How parlour games and cake can get you to gold, the future of food production and some stimulus for building brilliant MVPs</image:title>
      <image:caption>The Farthest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1519832937387-TP0J6PIFQ4AJ8VXZY7BV/p-1-thanks-robots-now-these-four-non-tech-job-skills-are-in-demand.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 12: How parlour games and cake can get you to gold, the future of food production and some stimulus for building brilliant MVPs</image:title>
      <image:caption>Vasyl Dolmatov/iStock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1519833135084-I71RFGNEIEG98RY6VXZJ/TrumpFacebook-FINAL.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 12: How parlour games and cake can get you to gold, the future of food production and some stimulus for building brilliant MVPs</image:title>
      <image:caption>Wired</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1519833035701-E81967OL17BSFCQK52E7/Musk_Vignette.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 12: How parlour games and cake can get you to gold, the future of food production and some stimulus for building brilliant MVPs</image:title>
      <image:caption>Square Roots</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1519832773220-2LGV3PRDVZARJQMGDIFW/norway-winter-olympics-2018-winner-1.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 12: How parlour games and cake can get you to gold, the future of food production and some stimulus for building brilliant MVPs</image:title>
      <image:caption>Dean Mouhtaropoulos—Getty Images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2018/9/25/issue-13-when-price-was-knocked-off-top-spot-luxury-fish-skin-jackets-cars-with-eyes-that-follow-you-across-a-room-and-the-ultimate-in-humanchair-interfaces</loc>
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    <lastmod>2018-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1537883136375-GGH2WGI8V6USYXVFQAA2/p-1-90233283-ikea-will-now-3d-print-your-butt.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 13: Knocking price off top spot, cars with eyes that follow you across the road and the ultimate in human/chair interfaces</image:title>
      <image:caption>IKEA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1537884388885-7CUK87LN0CHGQMPWLB6I/eyes.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 13: Knocking price off top spot, cars with eyes that follow you across the road and the ultimate in human/chair interfaces</image:title>
      <image:caption>Jaguar Land Rover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1537883584781-FQXMZKQVVPLOJJNFK67T/argos.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 13: Knocking price off top spot, cars with eyes that follow you across the road and the ultimate in human/chair interfaces</image:title>
      <image:caption>Argos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1537882822338-T1FLA45BBNM7H7I3IRL0/veg.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 13: Knocking price off top spot, cars with eyes that follow you across the road and the ultimate in human/chair interfaces</image:title>
      <image:caption>Friends of the Earth/The Guardian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1537884173050-8535ZT7UFFIM1H4BJVOU/googly+eye+fish.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 13: Knocking price off top spot, cars with eyes that follow you across the road and the ultimate in human/chair interfaces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1537883440072-4WWI7TLDLFZTPR0HCH6X/grasshopper-area-120.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 13: Knocking price off top spot, cars with eyes that follow you across the road and the ultimate in human/chair interfaces</image:title>
      <image:caption>Grasshopper</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2019/1/13/issue-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-01-14</lastmod>
    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 14: What was hot at CES this year; reinventing shopping in real life with Nike; checking out the future from 1904 &amp;amp; the Fab Five on the latest trends</image:title>
      <image:caption>James Martin/CNet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1547407283503-5V3O6GN5H9X3BVIOD1Y4/asimov.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 14: What was hot at CES this year; reinventing shopping in real life with Nike; checking out the future from 1904 &amp;amp; the Fab Five on the latest trends</image:title>
      <image:caption>from Futuredays, Isaac Asimov</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1547407453006-HX41SKO56FZ1FO7DU7C2/28-nike-store.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 14: What was hot at CES this year; reinventing shopping in real life with Nike; checking out the future from 1904 &amp;amp; the Fab Five on the latest trends</image:title>
      <image:caption>Nike</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1547409340086-T9NMISQIFTEDYIGN6TDA/fab+five.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 14: What was hot at CES this year; reinventing shopping in real life with Nike; checking out the future from 1904 &amp;amp; the Fab Five on the latest trends</image:title>
      <image:caption>Mashable</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1547407785898-5W6XEC8U4ZWOAE2MD1M9/HyundaiElevateWalkingCar-Transpo.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 14: What was hot at CES this year; reinventing shopping in real life with Nike; checking out the future from 1904 &amp;amp; the Fab Five on the latest trends</image:title>
      <image:caption>Hyundai</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2019/3/5/issue-15-the-hard-truths-about-innovation-culture-a-giant-leap-for-packaging-elimination-the-pursuit-of-the-perfect-answer-and-when-is-a-dog-not-a-dog</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1551778622280-GS6U3PREKWZFSPLN1QLU/strangeattractor.gif</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 15: the hard truths about innovation culture, a giant leap for packaging elimination, the pursuit of the perfect answer and when is a dog not a dog</image:title>
      <image:caption>Davidope for Quanta</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1551779568410-5ITZ12AGZ46PYRNATRL5/lush2.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 15: the hard truths about innovation culture, a giant leap for packaging elimination, the pursuit of the perfect answer and when is a dog not a dog</image:title>
      <image:caption>Lush</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1551779266908-MN217XR3I7NY19XLR1Q8/wolf.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 15: the hard truths about innovation culture, a giant leap for packaging elimination, the pursuit of the perfect answer and when is a dog not a dog</image:title>
      <image:caption>BBC/EUPA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1551779183460-6XRZPA6PAE6ALMJN1ZVF/WI030119_FF_Voice_04.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 15: the hard truths about innovation culture, a giant leap for packaging elimination, the pursuit of the perfect answer and when is a dog not a dog</image:title>
      <image:caption>Jacob Burge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1551778931009-5H0ZCU7RRMW9UF05SUXM/p-1-90309428-legibility-lessons-from-snland8217s-cue-card-guru.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 15: the hard truths about innovation culture, a giant leap for packaging elimination, the pursuit of the perfect answer and when is a dog not a dog</image:title>
      <image:caption>Leonardo Cendarmo/Getty Images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2019/6/17/issue-16-the-creativity-issue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1560757253891-MKFQOK7BTS8AR8JBKNX6/https---blogs-images.forbes.com-solrogers-files-2018-12-Amper-1.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 16: the creativity issue: how the pros do it, how to do it on your own, how brutal it can be and how AI could help</image:title>
      <image:caption>Tanya Southern/Forbes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1560757064946-FSVHQYJ9LEXB5W8DH5S0/pottery.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 16: the creativity issue: how the pros do it, how to do it on your own, how brutal it can be and how AI could help</image:title>
      <image:caption>BBC Arts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1560757165758-98ZUVE7VTB8VW27U35W7/actor.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 16: the creativity issue: how the pros do it, how to do it on your own, how brutal it can be and how AI could help</image:title>
      <image:caption>St Vincent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1560756972774-91K3HZ6VXKR5UEQCCJHY/p-1-90331754-5-rituals-that-spark-creativity-at-pinterest-flipboard-and-amazon.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 16: the creativity issue: how the pros do it, how to do it on your own, how brutal it can be and how AI could help</image:title>
      <image:caption>Fast Company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1560757343085-SZPAYDOX323SYLKEMEPK/creative+types.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 16: the creativity issue: how the pros do it, how to do it on your own, how brutal it can be and how AI could help</image:title>
      <image:caption>Adobe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2019/8/14/issue-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1565773371068-UUAYRDX4INCQG0X7YBXB/google-home-mini-17.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 17: Breaking through on strategy, voice control, future predictions, super-humans ...and fridges</image:title>
      <image:caption>Chris Monroe/CNET</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1565786581617-3BKCYET5YFSN176FJB3L/Science-Simon-Biles-1167449163.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 17: Breaking through on strategy, voice control, future predictions, super-humans ...and fridges</image:title>
      <image:caption>Jamie Squire/Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1565773435501-1A644MDOTZR5VPLDSJ6U/ikea.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 17: Breaking through on strategy, voice control, future predictions, super-humans ...and fridges</image:title>
      <image:caption>Ikea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1565772612681-BYK9BXS4QSTTTAP9061I/HBR.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 17: Breaking through on strategy, voice control, future predictions, super-humans ...and fridges</image:title>
      <image:caption>Eddie Guy/HBR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1565773541642-WST7VLA0GW0IQC7XDMNI/3-27-14-1.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 17: Breaking through on strategy, voice control, future predictions, super-humans ...and fridges</image:title>
      <image:caption>Star Trek/CBS</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2019/9/23/issue-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1569230513424-4BTPFQD3PWTOU0JIJGG1/p-1-this-study-found-73-of-stories-on-lgtbq-websites-are-still-flagged-as-unsafe-for-brands.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 18:  kicking robots, hacking brands, watching what we're blocking and more. It's an ethics feast for fall</image:title>
      <image:caption>Sharon McCutcheon/Unsplash; Glenn Carstens-Peters/Unsplash</image:caption>
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    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 18:  kicking robots, hacking brands, watching what we're blocking and more. It's an ethics feast for fall</image:title>
      <image:caption>Leon Neal/Getty</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1569230681916-YX8V4G04GAQSM4G6OXF2/ideo+cards.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 18:  kicking robots, hacking brands, watching what we're blocking and more. It's an ethics feast for fall</image:title>
      <image:caption>IDEO</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1569230021835-RC47PKGRF1UC92V8GYK8/robot+kicked+over.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 18:  kicking robots, hacking brands, watching what we're blocking and more. It's an ethics feast for fall</image:title>
      <image:caption>BBC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1569229911433-YX2L1TE4RPHSUZERG9EW/ikea+hacks.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 18:  kicking robots, hacking brands, watching what we're blocking and more. It's an ethics feast for fall</image:title>
      <image:caption>Ikea UK/Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1569230358589-0IRECTX2E36ZEOQEB6NM/ryans+toys+reviews.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 18:  kicking robots, hacking brands, watching what we're blocking and more. It's an ethics feast for fall</image:title>
      <image:caption>RyansToysReviews</image:caption>
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  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2019/11/21/issue-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1574329935668-15ILK3XDPLSVXIDS8BCK/EOS-Bioreactor-3-Hypergiant-Industries-Released.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 19: the sustainability issue featuring some good news, algae, lunch options and even Man City</image:title>
      <image:caption>Hypergiant Industries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1574331115519-JHNYNMO86IP4WTMNKB47/800px-Fish_story.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 19: the sustainability issue featuring some good news, algae, lunch options and even Man City</image:title>
      <image:caption>FAO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1574331508299-DFKFX4DYAF19K5T4FJUA/Screenshot+2019-11-20+at+11.39.46.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 19: the sustainability issue featuring some good news, algae, lunch options and even Man City</image:title>
      <image:caption>HolyGrail Project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1574331924283-L0D5F1FTMBYPB8Y13PVP/Kerb+Pact+Lunch1.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 19: the sustainability issue featuring some good news, algae, lunch options and even Man City</image:title>
      <image:caption>#KERBPactLunch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1574331344625-H95V9PIFEQE9CMR9SHD3/_109627502_mancitytolondontranio_getty.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 19: the sustainability issue featuring some good news, algae, lunch options and even Man City</image:title>
      <image:caption>Getty/Man City Train To London</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2020/1/10/issue-20-gazing-into-the-crystal-ball-for-2020-and-the-decade-ahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1578652067653-TW60GSEKTMD1X40ERM23/960x0.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 20: gazing into the crystal ball for 2020 and the decade ahead</image:title>
      <image:caption>Forbes/Getty</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1578651653103-53MH834XR2EJRTKF583X/p-1-90444298-the-next-decade-of-design-is-about-fixing-a-century-of-excess.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 20: gazing into the crystal ball for 2020 and the decade ahead</image:title>
      <image:caption>Fast Company,Djahan/iStock, Uber</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1578652230522-0E524URVM9URDW3QRWSZ/1578277581052.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 20: gazing into the crystal ball for 2020 and the decade ahead</image:title>
      <image:caption>Sarah Grillo/Axios</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1578651890946-CSNB8QQL9VOEH9LXXHBW/05_Trade-Unions_Landscape-WithoutT.2e16d0ba.fill-600x320.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 20: gazing into the crystal ball for 2020 and the decade ahead</image:title>
      <image:caption>nesta</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.wheretheressmoke.co.uk/sparks/2020/4/21/issue-21-our-pick-of-the-best-tools-to-make-collaborating-digitally-work-brilliantly</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-29</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 21: our pick of the best tools to make collaborating digitally work brilliantly</image:title>
      <image:caption>wheretheressmoke/indeemo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1587483279748-FZCR98SRMEUTEH64CO7B/2015_Bin-BB.jpg</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 21: our pick of the best tools to make collaborating digitally work brilliantly</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1587479825680-CDOA24540TYDJTS42499/Screenshot+2020-04-20+at+21.24.24.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 21: our pick of the best tools to make collaborating digitally work brilliantly</image:title>
      <image:caption>BBC News</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a9aa66e4b04062ff8490a8/1587480346640-QCVB9QLQQFGLT4UBSNB3/Screenshot+2020-04-21+at+15.44.42.png</image:loc>
      <image:title>Sparks &amp; Kindling - Issue 21: our pick of the best tools to make collaborating digitally work brilliantly</image:title>
      <image:caption>wheretheressmoke/miro</image:caption>
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    <image:image>
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      <image:title>Sparks &amp; Kindling - Issue 21: our pick of the best tools to make collaborating digitally work brilliantly</image:title>
      <image:caption>Jaws/Universal Studios</image:caption>
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    <loc>https://www.wheretheressmoke.co.uk/sparks/issue-22-should-frugal-innovation-become-the-next-big-thing</loc>
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    <lastmod>2023-10-18</lastmod>
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      <image:title>Sparks &amp; Kindling - Issue 22: Should frugal innovation become the next big thing? - Make it stand out</image:title>
      <image:caption>Source: New Scientist, The Lego robot, Sentosa et al., 2023, PLoS ONE</image:caption>
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    <loc>https://www.wheretheressmoke.co.uk/about-us</loc>
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    <lastmod>2023-09-22</lastmod>
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      <image:title>About Us - Sustainability and purpose at our core</image:title>
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      <image:title>About Us - Global attitude</image:title>
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      <image:title>About Us - Commercial nous with creative flair</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.wheretheressmoke.co.uk/our-work</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-14</lastmod>
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